I currently write content for Mavens of London, a research-led digital strategy agency with offices in the United Kingdom, United States and Latin America.
Established in 2009, Mavens of London provide research, strategy and activation for some of the world’s largest brands, including Dove, Disney, Electrolux, Phillips, Persil, Citroën, Cleanipedia, Vaseline and Ben & Jerry’s. Committed to helping their clients understand the digital world, they provide insights into people and their behaviour, breaking down difficult business problems, and providing clear, realistic and actionable solutions.
Working to a set brief, I research each subject thoroughly, crafting interesting and informative copy in order to provide the high quality content required to meet clients expectations. I produce content that is engaging yet authoritative, well-written and enjoyable, whilst original and relevant to the audience and market. As copy is mainly destined for online use, I structure all articles accordingly, considering layout, SEO and link building strategies in order to optimise performance for search engine rankings, and to help make content easy for readers to find online. I write articles on a wide range of topics for off-site and on-site content, presenting copy that uses keywords naturally and writing in tone of voice to consistently represent brand personality.