I worked with Preseli Venture Eco Lodge & Adventures, providing them with social media management, blogging and marketing services.
I focused on strengthening their blog content, increasing the number and variety of posts published, improving promotion, marketing and reader interaction through sharing widely via their social media channels. Blog content included latest news, customer experiences, product focus, environmental work, and local area guides amongst others, all the while drawing readers inside the thrilling exciting adventurous world of Preseli Venture.
Blog posts were crafted with care; considering the readers needs, matching the brand tone of voice, and illustrated with strong striking imagery where relevant. As Preseli Venture are passionate about sustainable adventure tourism, caring deeply about the environment in which they work, it was important to reflect this ethos through the writing in order to clearly represent their brand online. I also promoted their regular beach cleaning activities by creating and designing a striking graphic that could be used on their website, social media, and in-house.
Managing their social media, I ensured a consistent online presence across the channels, sharing content and encouraging social interaction. I connected with media where relevant, promoting widely all ongoing marketing activity. A new focus on video content from Preseli Venture helped to promote good social activity, with one particular newsworthy clip generating impressive social sharing, resulting in features on BBC News Online and WalesOnline.